Senior Social Media Specialist - Merrell
Wolverine WorldwideMichigan, United States
Posted December 9, 2025
Full Time
About the Company
Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us. With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders. Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better. • Be Great. • Make Amazing. • Win Together. • Stay Curious. • Act Now. • Deliver Results. We are dedicated to advancing the following brands that makeup our ever-expanding portfolio: • Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty® • Licensed – Cat® Footwear and Harley-Davidson® Footwear We invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.
Job Description
Senior Social Media Specialist position responsible for driving audience growth for Merrell's social media accounts, executing social media strategies, and developing campaigns to support revenue goals.
Requirements
- Bachelor’s degree or equivalent experience
- 2+ years of footwear and/or digital marketing experience
- Social media savvy, including experience writing and creating original digital content
- Experience with social media analytics tools (preferred: Dash Hudson)
- Ability to listen, engage and respond to consumers
- Strong written communication skills
- Strong project management, time management, and attention to detail
Benefits
- Flexible, hybrid work schedule with three days in office and two days remote
- Great Place To Work Certified company
- Equal opportunity employer with commitment to diversity and inclusion