VP Brand Marketing - Merrell

Merrell is seeking a VP Brand Marketing to drive the strategic direction for all brand marketing stories and deliver short-term and long-term growth goals. The successful candidate will be consumer-centric, creative, and able to drive change that elevates integrated marketing efforts and gets more people to love and seek out the Merrell brand and products.

Requirements

• 10+ years of professional experience in brand marketing
• 5 years of people leadership experience
• Bachelor's degree in marketing, communications, or a related field, MBA preferred
• Strong content background with a track record of developing successful marketing campaigns
• Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms
• Strong understanding of paid media planning and measurement across traditional and digital channels
• International marketing experience and a passion for expanding brands into new markets
• Exceptional organizational skills, balancing structure and creativity
• Strong leadership and team management abilities, with a focus on developing high-performing teams