Senior Paid Media Specialist

The Senior Paid Media Specialist will play a pivotal role in bringing Workhuman's media buying execution fully in-house, owning campaigns that span search, social, display, and video across North America. The role requires at least 3 days a week onsite in Workhuman's Framingham, MA office.

Requirements

• 3+ years of hands-on experience managing paid media campaigns, especially across Google, Bing, Meta, and LinkedIn.
• Proven success running campaigns with monthly budgets of $50K+; B2B and/or events marketing experience preferred.
• Strong ability to optimize campaigns through ad copy testing, creative experimentation, keyword selection, audience segmentation, and landing page alignment.
• Demonstrated experience producing actionable weekly or biweekly campaign reporting for stakeholders.
• Hands-on experience with SA360 or comparable bid management tools (Skai, Marin, Optmyzr).
• Google Ads Search Certification and Meta Media Buying Professional Certification preferred.
• Advanced Excel proficiency (pivot tables, vlookups, formulas).
• A passion for staying ahead of digital advertising trends, including AI-driven optimization, evolving SERP behavior, and emerging social platforms.

Benefits

• Base salary range: $68,000–$82,000
• Eligible for bonus or other variable compensation based on job performance
• Standard benefits package, which supports employee well-being and work-life balance