Senior Programs Manager - Events

As the Senior Marketing Programs Manager, you will play a key role in shaping and executing our global event marketing strategy, with a strong focus on audience acquisition, promotional campaigns, and sponsorship marketing. You will lead a cadence of targeted campaigns that build awareness, drive registration, and nurture engagement across pre- and post-event touchpoints and attract key sponsor partners aligned to the goals and audience.

Requirements

• 8+ years of marketing experience, with a strong background in integrated demand generation and experience in event marketing
• Proven success in sponsorship marketing — from value proposition development to enablement and engagement
• Strong campaign development experience across in-person and digital events
• Exceptional collaboration skills, with a proven ability to partner closely with sales and cross-functional stakeholders
• A strategic, data-informed mindset with experience optimizing campaigns based on performance insights
• Expertise in building audience personas, buyer journeys, and high-impact messaging
• Proficiency in marketing technology systems and campaign performance reporting
• Excellent project management, communication, and organizational skills
• Self-motivated and adaptable, with a strong sense of ownership and accountability

Benefits

• A strategic, global role where your work will directly impact revenue, pipeline, and brand growth
• The opportunity to shape and scale our global event and sponsorship marketing approach
• A collaborative environment that encourages innovation, experimentation, and data-driven decision-making
• The chance to work cross-functionally with sales, partnerships, content, field marketing, and regional teams
• Flexibility, autonomy, and support to bring new ideas and strategies to life
• Opportunities to attend and support key events globally (~10-15% travel)
• Access to leading marketing technology platforms including Salesforce, Pardot, Quicksight, and Cvent