This Digital Marketing Manager role focuses on leading end-to-end digital experiences - from website engagement to customer retention. The ideal candidate will own the customer journey, optimize channels, and leverage data-driven insights to increase conversion, loyalty, and long-term value. Strong strategic skills and experience with Shopify and performance marketing are essential.
Requirements
- 5+ years of experience in digital marketing, eCommerce, or DTC brand management
- Strong knowledge of Shopify, email marketing platforms (Klaviyo or similar), and performance channels
- Proven track record in designing and optimizing full-funnel customer journeys
- Deep understanding of retention marketing, CRM, and lifecycle optimization
- Highly analytical with experience in user behavior analysis and A/B testing
- Skilled in cross-functional project leadership and strategy communication
- Creative thinker with relentless focus on optimization and experimentation
- Experience in the wellness, supplement, or CPG space is preferred
Benefits
- Ownership over digital strategy
- Flexibility to work remotely
- Opportunity to shape customer journey
- Competitive compensation
- Autonomy to drive results
