We're seeking a Paid Media Specialist to manage and optimize paid social campaigns across multiple social media platforms. This role involves daily campaign execution, performance monitoring, and creative testing to drive efficiency and growth, reporting to the Sr. Manager. The position reports to the Senior Manager, Paid Social + Creative Strategy.
Requirements
- Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest
- Handle creative trafficking and campaign setup
- Monitor campaign performance and make tactical optimizations
- Create daily, weekly, and monthly performance reports
- Track campaign performance against established KPIs and targets
- Collaborate with creative teams
- Execute creative rotation strategies
- Monitor creative performance and provide data-driven feedback
- Maintain creative asset libraries