Paid Media Manager
Affinity.coSan Francisco, California, United States • New York, New York, United States
Posted October 16, 2025
79000 - 133000 USD year
Full Time
About the Company
Affinity.co is a relationship intelligence platform empowering dealmakers in relationship-driven industries to find and win better deals faster. With automated insights and technology, Affinity enables leaders to drive deals, free up time from manual data entry, and ensure their teams act confidently with comprehensive relationship context. Founded in 2014 and backed by leading investors, Affinity serves over 3,000 organizations worldwide.
Job Description
Affinity is seeking a Performance-Driven Paid Media Manager to lead the full-funnel paid media strategy for B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. The PM will own multiple-million dollar budgets and pioneer new channel opportunities in the private capital software space, reporting to the VP of Demand Generation.
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Technical Proficiency
- Strategic Thinking
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
- Industry Knowledge
Benefits
- Health Benefits
- Retirement Planning
- Learning & Development
- Wellness Support
- Team Connection
