Director of Growth Marketing
AndelaUnited States • Canada
Posted September 16, 2025
Full Time
About the Company
Andela is a global talent network that connects businesses with top tech talent from emerging markets.
Job Description
The Director of Growth Marketing will own Andela's demand generation engine and build the connective tissue between sales and marketing to drive pipeline, revenue, and GTM alignment. The role will be accountable for pipeline impact, reporting across ATUs/regions, and ensuring that top-of-funnel strategy ladders directly into sales execution.
Requirements
- 10+ years in growth/demand gen/performance marketing in B2B (SaaS or tech services)
- Hands-on success in at least one core acquisition channel (SEM, LinkedIn, or outbound email)
- Built shared reporting frameworks and worked closely with Sales/SDRs to improve lead quality, follow-up speed, and SQL→Close
- Comfortable turning ICPs, personas, and use-case narratives into segmented, resonant campaigns
- Competent with attribution and funnel diagnostics; able to build/read dashboards and make decisions from MQL→SQL→Close metrics
- Proven SEO/CRO ownership, including A/B testing and personalization platforms like Mutiny or equivalent
- Familiarity with review sites and ABM platform exposure (6sense/Demandbase) a plus
Benefits
- Fully Remote work culture
- Bring your own device stipend
- Flexible working hours
- Equity
- Healthcare
- 401k / pension (US only)
- Generous Paid Time Off
- Parental Leave
- Compassionate Leave