Acquisition Strategist

We are seeking an ambitious Acquisition Strategist to join our diverse team and advise user acquisition strategies for the Massachusetts Lottery's iLottery program. This role offers the chance to collaborate with a world-class marketing team and impact our growth trajectory.

Requirements

• Guide the creation of user acquisition approaches to achieve iLottery growth goals
• Serve as a strategic advisor to internal teams, media partners, and affiliate networks
• Supervise acquisition performance across all channels
• Recommend and coordinate structured testing strategies
• Analyze acquisition data to evaluate channel efficiency
• Define and maintain acquisition critical metrics and benchmarks
• Partner with CRM, analytics, and data teams to maintain accurate attribution and reporting
• Assist with acquisition budget planning, forecasting, and pacing oversight
• Direct affiliate strategy in collaboration with third-party networks or agency partners
• Manage the Acquisition Coordinator

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employer matching