Marketing Manager

We're looking for a Marketing Manager to join our team and spearhead our digital marketing campaigns for the Michigan Lottery's iLottery program. As a critical role within our organization, you will collaborate closely with cross-functional teams to implement and enhance marketing initiatives. This is an opportunity to have a substantial impact and become part of a dynamic team that values innovation and excellence.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in digital marketing, campaign management, or customer experience optimization
• 3+ years of leadership experience in guiding cross-functional marketing teams
• Strong analytical skills with the ability to measure and interpret campaign performance
• Excellent communication, teamwork, and leadership skills
• Experience managing budgets and advertising spend across multiple channels
• Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns
• Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink
• Ability to work independently and remotely while maintaining positive relationships with teams
• Proactive in staying current with digital marketing trends and evolving procedures

Benefits

• Comprehensive benefits package
• Paid time off
• 401(k) plan with employer matching