CRM & Loyalty Manager

The CRM and Loyalty Manager will be responsible for the strategy, execution, and optimization of customer relationship management and loyalty initiatives for the Massachusetts Lottery’s iLottery program.

Requirements

• Develop and supervise multi-channel digital marketing campaigns
• Lead campaign execution and quality assurance
• Use data insights to advise audience segmentation and personalization strategies
• Collaborate with cross-functional teams
• Develop a test-and-learn culture
• Provide ongoing reporting and insights on key performance indicators
• Build and maintain strong working relationships with internal teams and external vendors
• Lead and mentor four Digital Coordinators
• Stay current on CRM, loyalty, and digital engagement trends, tools, and technologies

Benefits

• Health, dental, and vision insurance
• Paid time off
• 401(k) plan with employer matching