This position supports the college’s digital marketing and online presence by monitoring website and campaign analytics and maintaining accurate web content. It develops email and digital marketing campaigns and collaborates with internal teams and IT to improve workflows and resolve technical issues.
Requirements
- Monitors and analyzes website engagement, marketing campaign performance, lead generation data, and other marketing mediums by utilizing key performance indicators within marketing technology platforms.
- Develops, maintains and distributes dashboards using Google Analytics and other tools to share insights and metrics with key stakeholders to drive marketing and communication decisions.
- Collaborates with departments college wide to maintain, improve and redevelop web content, and layout of pages on college website.
- Resolves website requests and content updates for college websites.
- Helps implement digital marketing strategies and campaigns that align with college objectives by utilizing marketing technology such as the college website, marketing automation, online forms, and email marketing.
- Plans, executes, and optimizes digital communications campaigns using marketing automation or email marketing platforms, and utilizes A/B or multivariate optimization testing for community news, lead generation, and event promotion in coordination with marketing campaigns or college objectives.
- Operates marketing automation and email marketing platforms to manage audience lists, segmentation, customer funnel flow, automations and communication campaigns.
- Collaborates with internal teams to design, manage and improve workflows and processes associated with internal or external online forms, lead generation, digital workflows, and data collection.
- Collaborates with IT or outside providers to define requirements for and carry out technology projects, and to troubleshoot technical problems for new or ongoing marketing technology development and improvement.
- Collaborates with Digital Experience Manager to continuously improve customer and user experience, generate leads, and increase enrollment using marketing technology.
- Maintains centralized project files and records.
- Assists with the development of major marketing and public relations campaigns and events.
- Edits and proofreads all projects produced.
- Performs appropriate record keeping duties (including system back-up and file archiving).
Benefits
- Medical, dental, and vision insurance
- Retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options
- Paid time off, sick leave, holidays, bereavement leave, and recess periods
- Life and disability insurance, with options for additional coverage
- Flexible schedules or remote work options (for some positions)
- Wellbeing programs
- Training, certifications, and tuition reimbursement
- Onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more.
