Director, Strategic Marketing & Engagement
HomewardCalifornia, United States
Posted October 6, 2025
175000 - 200000 USD year
Full Time
About the Company
Homeward is redefining healthcare delivery for rural Americans by connecting payers, providers, and community organizations. Through financial accountability for clinical outcomes and advanced analytics, Homeward's Navigation™ platform improves holistic health by addressing social determinants of health. As a public benefit corporation and B Corp certified, Homeward aligns its mission with the economic and demographic challenges faced by rural communities.
Job Description
Homeward Health is rearchitecting healthcare delivery in rural America, addressing disparities in access and quality of care. They are seeking a Director of Strategic Marketing & Engagement to design and deliver next-generation marketing strategies for rural health plan members. The role requires a blend of creative marketing expertise, data-driven decision-making, and a focus on engaging members and improving health outcomes.
Requirements
- 10+ years of experience in healthcare technology, digital health, wellness, or related sectors
- Direct experience with highly-regulated health offerings serving Medicare, Medicaid, or commercial individual market populations
- Expertise in consumer behavior, patient-centered design, and health engagement tactics
- Hands-on experience using AI tools (e.g., GPTs, automation workflows, analytics platforms)
Benefits
- Competitive salary
- Equity grant
- Generous paid time off
- Comprehensive benefits package including medical, dental & vision insurance
- Company-sponsored 401k plan
- Flexible working arrangement
- Annual bonus
- Stock options
