Director, Global Brand

Transforming insurance on a global scale requires creativity, empathy, dedicated work, and flawless execution. As we expand our market presence beyond Canada, we are seeking a Global Brand Director who will shape Intact’s global footprint for years to come.

Requirements

• Define and manage a comprehensive global brand strategy, designing, implementing, and overseeing brand architecture, naming convention, visual identity, and channel governance.
• Influence senior leadership and local stakeholders to secure buy-in and facilitate global execution of the brand strategy.
• Build, lead, and develop a high-performing team of marketing experts.
• Collaborate effectively with local marketing teams, distribution, legal, and other business units to define and position the Intact brand as a strategic driver of our success worldwide.
• Develop and communicate the global brand roadmap to enhance brand performance, working collaboratively with local teams.
• Lead global brand research and measurement to track market dynamics and audience behaviors, ensuring plans are timely and impactful.
• Lead/coordinate branding cross-functional initiatives such as rebrands and product launches.

Benefits

• Financial rewards program that recognizes your success
• Employee Share Purchase Plan
• Extensive flex pension and benefits package
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• Annual wellness account
• Access to tools and resources to support physical and mental health
• Dynamic workplace learning ecosystem
• Inclusive employee-led networks
• Community Impact program