Manager, Targeted Marketing - Affinity & White Labels

We are looking for a Manager, Targeted Marketing – Affinity & White Labels to join our team. The role is responsible for developing, executing, and overseeing all aspects of direct mail, email and print ad marketing campaigns, including list segmentation, creative design, production, mailing logistics, and performance analysis.

Requirements

• Bachelor’s degree in business administration or marketing
• At least 5 years of experience managing professionals
• At least 7 years of experience in/or combination of; executing targeted marketing, production operations, stakeholder relationships, affinity marketing
• Expert understanding of direct mail, email and print ad marketing principles and best practices and CASL legislation
• Strong understanding in data analysis and list segmentation techniques
• Excellent project management skills, including budget management and timelines
• Experience working with external vendors and suppliers involved in direct mail, email and print ad production
• Proficiency in marketing automation tools and data analysis software
• Excellent communicator, proficient in presenting your ideas to various stakeholders and influencing business decisions
• A team player with a positive attitude, you love working in a collaborative environment and inspire your team to thrive
• Organized, at ease in a fast-paced, changing environment and able to prioritize
• Solution-driven, not afraid to challenge status-quo and innovate
• Experienced with affinity marketing strategies is an asset
• Bilingual (French and English) is an asset – you will interact regularly with stakeholders across the country and lead discussion in each language

Benefits

• Life insurance
• Health and dental benefits
• Retirement plan