Demand Generation Manager

IntelliShift is seeking a Demand Generation Manager to develop, execute, and optimize end-to-end demand engine. The role owns the strategy and execution of programs that create and capture demand across the buyer journey, driving booked meetings, pipeline, and revenue.

Requirements

• Partner closely with key stakeholders to ensure alignment on strategy, campaign launches, timelines, resources, process definitions, messaging, and KPIs.
• Develop programs tailored to multi-persona buying groups across operations, safety, finance, and executive stakeholders.
• Translate ICP insights into targeted messaging, offers, and campaign orchestration across the buyer journey.
• Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey.
• Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue using blended attribution modeling and tracking.
• Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc.
• Lead the design and execution of our ABM strategy - focused on our target ICP accounts, build the program elements of include the audience segmentation channels used, intended audience actions, sales actions, and performance measurement.
• Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs.

Benefits

• Company-subsidized medical, dental, and vision insurance
• 401K with a 4% company contribution
• Flexible PTO