Head of Trade & Shopper Marketing

Join Karo Healthcare as the Head of Trade & Shopper Marketing for our office in Warsaw. We're looking for a dynamic professional to build and shape Trade & Shopper Marketing in Eastern Europe, leading a team and driving commercial impact across multiple markets.

Requirements

• Define and own the Trade & Shopper Marketing strategy across pharmacy and retail channels in Eastern Europe
• Act as the strategic and operational bridge between Brand Marketing, Sales and a 30+ Field Sales Force team
• Build and shape the Trade Marketing organization in Eastern Europe, including leading and developing direct reports and future hires
• Translate global and regional brand strategies into clear trade priorities, activation frameworks and execution standards
• Leverage existing best-practice blueprints and reporting frameworks from DACH, while adapting them to the Polish and Eastern European markets
• Own the regional trade marketing budget, steering pricing, promotion mechanics, category initiatives and investment decisions to maximize ROI and GP
• Drive category management excellence, data-driven decision-making and strong customer-facing activation plans
• Oversee high-impact shopper activations, POS visibility, retail media initiatives and pharmacy recommendation programs
• Support key commercial negotiations and joint business planning with major customers
• Ensure consistent performance tracking, post-evaluation and continuous improvement across markets and channels

Benefits

• Competitive salary pack
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values