Senior Performance Marketing Manager Pro Acquisition (Marketplace Supply Growth)

LawnStarter is hiring a Senior Performance Marketing Manager to lead paid acquisition and activation of service professionals (Pros) across priority markets. The role owns the full supply acquisition funnel, from ads to first service completion, and requires 6+ years of experience in paid growth tied to real business outcomes.

Requirements

• 6+ years of experience owning paid growth tied to real business outcomes
• Hands-on experience managing six- or seven-figure monthly budgets across Google and Meta
• Ability to build campaigns, analyze data, and iterate
• Experience acquiring supply for a two-sided marketplace
• Understanding of supply acquisition fundamentals and targeting, messaging, and activation metrics
• Experience using AI tools to generate creative variants, analyze performance data, and build reports
• Ability to work in ambiguity and define strategy, build infrastructure, and figure out what works through testing
• Data-driven decision-making and ability to make decisions from data, not instinct
• Accountability for outcomes and ability to measure self on activated Pros and revenue impact
• Strong understanding of the Pro sign up to first service journey and granular discovery of service coverage

Benefits

• Base salary: $150,000–$165,000 USD
• Healthcare: Medical, dental, and vision
• Fully remote: Work from anywhere in the US
• 401(k)
• Unlimited PTO, focused on outcomes