Senior Demand Generation Marketing Manager
NewselaUnited States
Posted October 16, 2025
115000 - 130000 USD year
Full Time
About the Company
Newsela is an education technology startup dedicated to meaningful classroom learning for every student. Offering engaging instructional content tailored to K-12 students, Newsela serves nearly two million teachers worldwide, helping improve reading skills across diverse educational settings. The company values creativity and passion, seeking employees who believe in rigorous and personalized learning experiences.
Job Description
Newsela is seeking a Senior Demand Generation Marketing Manager to define and execute integrated national demand strategies. The role focuses on driving qualified leads, leveraging ABM, and optimizing campaigns across multiple channels. The ideal candidate will own the full demand strategy and collaborate closely with various marketing teams. Data-driven experimentation and a focus on pipeline growth are essential.
Requirements
- 5+ years of B2B demand generation experience in a SaaS environment
- Understanding of MarTech landscape and ability to implement tools like chat, ABM, AI, and event platforms
- Experience with multiple digital channels including paid media
- Strong data-driven mindset and experience optimizing programs for success
Benefits
- Comprehensive medical benefits
- Employer contribution to HSA accounts
- Pet insurance
- Free access to Calm app
- Monthly tech stipend
- Parental leave
- Fertility support
- Adoption support
- 401(k) plan with employer match
- Flexible PTO plus holidays
- Professional development allowance
- Annual learning and development allowance
