Digital Marketing Specialist
PTCBoston, Massachusetts, United States
Posted December 5, 2025
75000 - 91000 USD year
Full Time
About the Company
PTC is a global company that values and respects all identities, cultures, and perspectives, and strives to create an inclusive environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work.
Job Description
PTC is seeking a results-driven Digital Marketing Specialist to take our paid media efforts to the next level. The ideal candidate will have experience in managing Google Ads and Microsoft Ads campaigns, paid social media advertising, and YouTube influencer partnerships. They will be responsible for developing, executing, and optimizing paid search and social media campaigns to generate high-quality leads and maximize ROI.
Requirements
- Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft (Bing) Ads to drive high-quality leads and conversions.
- Execute and refine paid social media strategies on Meta, LinkedIn, and Reddit, ensuring maximum ROI.
- Oversee YouTube influencer partnerships, including identifying and negotiating with influencers, managing ad placements, and measuring performance.
- Conduct A/B testing and audience segmentation to enhance campaign effectiveness.
- Stay updated on industry trends, platform changes, and emerging digital marketing opportunities.
Benefits
- Medical, dental and vision insurance
- Paid time off and sick leave
- Tuition reimbursement
- 401(k) contributions and employer match
- Flexible spending accounts
- Life insurance
- Disability coverage
- Generous commuter subsidy