Digital Marketing Specialist

PTC is seeking a results-driven Digital Marketing Specialist to take our paid media efforts to the next level. In this role, you will be responsible for developing, executing, and optimizing paid search and social media campaigns to generate high-quality leads and maximize ROI for our Americas commercial team.

Requirements

• Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft (Bing) Ads to drive high-quality leads and conversions.
• Execute and refine paid social media strategies on Meta, LinkedIn, and Reddit, ensuring maximum ROI.
• Oversee YouTube influencer partnerships, including identifying and negotiating with influencers, managing ad placements, and measuring performance.
• Continuously monitor and analyze campaign performance, leveraging insights to refine targeting, ad creatives, and bidding strategies.
• Collaborate with the creative team to develop compelling ad copy, graphics, and video content.
• Conduct A/B testing and audience segmentation to enhance campaign effectiveness.
• Stay updated on industry trends, platform changes, and emerging digital marketing opportunities.

Benefits

• Medical, dental and vision insurance
• Paid time off and sick leave
• Tuition reimbursement
• 401(k) contributions and employer match
• Flexible spending accounts
• Life insurance
• Disability coverage
• Commuter subsidy