Associate Manager, CRM
Rothy'sSan Francisco, California, United States
Posted October 10, 2025
82000 - 96000 USD year
Full Time
About the Company
Rothy's is a sustainable fashion brand that repurposes plastic bottles to create stylish shoes, bags, and accessories. By transforming waste into wearable products, Rothy's reduces environmental impact while offering consumers eco-friendly alternatives. The company's innovative approach not only addresses the issue of plastic pollution but also provides high-quality, fashionable items that are both practical and socially conscious.
Job Description
Rothy’s is seeking an Associate Manager, CRM to lead the execution and optimization of email and SMS marketing channels. The role involves campaign execution, audience segmentation, performance analysis, and lifecycle optimization, aiming to improve customer engagement, retention, and lifetime value. The position sits at the intersection of creativity and data, strategy and execution.
Requirements
- Own end-to-end campaign execution for Email and SMS marketing
- Maintain and evolve the marketing calendar
- Lead segmentation and customer targeting strategies
- Manage and execute lifecycle programs
- Analyze campaign and channel performance
- Collaborate with platform partners
Benefits
- Generous paid time off
- 401k matching
- Comprehensive health plans
- Supplemental mental health benefits
- Wellness reimbursement
- Employee Discount Program
