GTM Strategy Lead

SalesCaptain is seeking a results-driven GTM Strategy Lead to manage outbound strategies and communications with international clients. This remote position involves cold email outreach, LinkedIn outreach, data scraping, and campaign optimization. The ideal candidate will thrive in a fast-growing, B2B environment and contribute to improving lead generation and client satisfaction.

Requirements

• Manage strategy and execution of Cold Email and LinkedIn Outreach campaigns
• Create messaging for Outbound campaigns using AI
• Build prospecting & list building workflows with multiple data sources
• Evaluate campaign performance and recommend optimizations
• Communicate with clients and create reports
• KPIs: Positive Replies, Client Satisfaction, Client Retention, New Ideas, Cost Per Positive Reply

Benefits

• Remote work
• Collaborative team
• Paid vacation/sick leave
• Team-building activities
• Training programs
• Specialized books and Kindles