iLottery Online Marketing Manager

Scientific Games is seeking a results-driven and detail-oriented Marketing Manager to oversee and execute strategies across CRM and Promotions. The ideal candidate thrives in a fast-paced environment and has a proven track record in CRM strategy, affiliate management, and promotional planning.

Requirements

• Develop and implement CRM strategies to optimize player segmentation, lifecycle marketing, and retention efforts.
• Manage and optimize email marketing and mobile messaging campaigns, ensuring alignment with overall marketing objectives.
• Plan, execute, and monitor promotional campaigns across multiple channels, including email, web, and social media.
• Collaborate with internal and customer's data analysts to monitor CRM performance and generate actionable insights.
• Analyze player data and campaign performance to drive personalization and improve key metrics such as customer lifetime value (LTV) and churn rate.

Benefits

• Competitive salary
• Benefits package
• Opportunities for career growth and development