ASEAN General Manager (Consumer)

Drive commercial growth, orchestrate market entry, and shape the future of consumer growth in Southeast Asia. This is a pivotal commercial leadership role that requires experience in leading regional market expansions, go-to-market strategies, and scaling teams and channels across Southeast Asia.

Requirements

• 10+ years of commercial, general management, or expansion leadership—ideally across beauty, lifestyle, retail, or FMCG.
• Proven Track record of launching and scaling businesses across multiple ASEAN markets, with strong P&L ownership and commercial accountability.
• Expert in adapting go-to-market strategies to local consumer behavior, retail conditions, and channel dynamics both online and offline.
• Strong Operator Mindset, strategic yet execution-focused, highly adaptable, and able to move fast in new environments.
• Clear, confident communicator — equip with the cultural fluency and executive presence to align diverse teams and stakeholders.
• Experience building teams and infrastructure from the ground up in new countries is a major advantage.
• Fluent in English