ASEAN General Manager (Consumer)
Substance | Level Up by SubstanceEast Jakarta, Indonesia
Posted July 18, 2025
Full Time
About the Company
Substance is a leading omnichannel consumer business group anchored in Indonesia with a strong foundation and bold ambitions across Southeast Asia.
Job Description
Drive commercial growth, orchestrate market entry, and shape the future of consumer growth in Southeast Asia. Lead the Indonesian business while mapping and executing new market entries across ASEAN, and build localized strategies rooted in shopper behavior, operational readiness, and channel potential.
Requirements
- 10+ years of commercial, general management, or expansion leadership—ideally across beauty, lifestyle, retail, or FMCG
- Proven Track record of launching and scaling businesses across multiple ASEAN markets, with strong P&L ownership and commercial accountability
- Expert in adapting go-to-market strategies to local consumer behavior, retail conditions, and channel dynamics both online and offline
- Strong Operator Mindset, strategic yet execution-focused, highly adaptable, and able to move fast in new environments
- Clear, confident communicator — equip with the cultural fluency and executive presence to align diverse teams and stakeholders
- Experience building teams and infrastructure from the ground up in new countries is a major advantage
- Fluent in English
Benefits
- Action-oriented and direct approach to hiring
- Real connections and meaningful matches between candidates and roles