ASEAN General Manager (Consumer)

Drive commercial growth, orchestrate market entry, and shape the future of consumer growth in Southeast Asia. Lead the Indonesian business while mapping and executing new market entries across ASEAN.

Requirements

• 10+ years of commercial, general management, or expansion leadership
• Proven track record of launching and scaling businesses across multiple ASEAN markets
• Expert in adapting go-to-market strategies to local consumer behavior, retail conditions, and channel dynamics
• Strong operator mindset, strategic yet execution-focused, highly adaptable, and able to move fast in new environments
• Clear, confident communicator with cultural fluency and executive presence

Benefits

• At Substance, we focus on real connections and meaningful matches